Part of Cannabis Conquest — see the full platform
Website Targeting

Website Targeting for Dispensaries

The web-intercept technique powering every Cannabis Conquest campaign.

Most dispensaries only think about retargeting their own visitors. We go further — reaching cannabis shoppers across competitor websites, Weedmaps, Leafly, High Times, and more.

Rival Response Platform
Impressions
8.4M
+18% this month
Reach
1.8M
+12% this month
ROAS
6.2X
+0.4 this month
Store Visits
28,400
+22% this month
Two-Layer Approach

We Target Two Types of High-Intent Visitors

Most agencies only retarget your own traffic. We layer in competitor and industry site visitors — giving you access to a far larger pool of in-market buyers.

1st-Party
Your Website Visitors

Re-engage people who already visited your dispensary or brand website. These are your warmest leads — they know you, they just haven't converted yet.

  • Retarget every visitor who didn't purchase
  • Segment by pages viewed, time on site, actions taken
  • Suppress existing customers to reduce ad waste
  • Dynamic messaging based on what they browsed
3rd-Party
Competitor & Industry Websites

Reach cannabis shoppers who are actively browsing your competitors' sites and top industry platforms — and intercept them before they make a purchase elsewhere.

  • Target visitors to competing dispensary websites
  • Reach shoppers on Weedmaps, Leafly, High Times & more
  • Intercept high-intent buyers mid-research
  • Deliver your offer at the exact moment they're deciding
Platforms We Target

We Reach Shoppers Across the Cannabis Web

Weedmaps
Leafly
High Times
Cannabis.com
MJBizDaily
Competing Dispensary Sites
CBD & Hemp Retailers
Cannabis Review Sites
Core Capabilities

What We Do

Visitor Retargeting

Reconnect with users who have already shown interest — whether they visited your site or a competitor's.

Audience Segmentation

Segment visitors based on behavior: pages viewed, time on site, and actions taken — across both your site and third-party sources.

Cross-Channel Delivery

Reach users across display, email, and more after they leave any relevant site — keeping your brand front and center.

Custom Messaging

Deliver tailored messaging based on where users came from and what they were looking at — your site or a competitor's.

Why It Works

The Science Behind Re-Engagement

Warm Audience Advantage

Whether they visited you or a competitor, these users are already in the market — conversion rates are dramatically higher than cold audiences.

Increased Conversion Rates

Re-engagement at the right moment — when intent is highest — leads to significantly more completed purchases.

Continuous Brand Presence

Stay visible across the web throughout the buyer's decision journey, from first search to final purchase.

Benefits

What You Gain

Recover Lost Traffic
Turn your own missed visitors into conversions.
Steal Competitor Customers
Intercept shoppers actively researching rival dispensaries.
Improve Marketing Efficiency
Focus budget on high-intent users, not cold audiences.
Drive More Sales
Increase return visits and completed purchases from every angle.
Our Approach

Strategy That Converts

Behavioral Tracking

Monitor how users interact with your website and key industry platforms to build precise, high-intent audience segments.

Dynamic Messaging

Adjust creative and offers based on whether a user came from your site or a competitor — so every ad feels personally relevant.

Conversion Optimization

Guide users through the funnel toward purchase with proven re-engagement tactics across every touchpoint.

Don't Let Your Traffic Go to Waste

Reconnect with your own visitors and intercept competitor traffic — convert more customers with Website Targeting from Rival Response.