Customer POS Targeting
The verified purchase-data technique powering every Cannabis Conquest campaign.
Rival Response's Customer POS Targeting allows you to reach consumers based on verified cannabis purchase behavior — connecting with individuals who are actively buying cannabis products.
New Prospects Identified
What is Customer POS Targeting?
Customer POS targeting uses transaction-level data to identify cannabis consumers based on real purchases made at your dispensary. Instead of guessing who might be interested, you know exactly who is already buying.
This enables precise targeting of your most valuable customer segments.
How It Works for Dispensaries
You upload or sync POS customer data.
Rival cleans and segments it.
Rival identifies new customers, returning customers, high-value buyers, and lapsing customers.
Rival serves ads directly across our display network + email engine.
Dispensaries see 6–10× more visibility for every promotion.
Increased visit frequency · Higher order volume · More revenue per customer
Built on Real Purchase Data
Verified Purchase Data
Target customers based on actual dispensary transactions — not assumptions.
Audience Segmentation
Build custom audiences based on purchase frequency, spend, and product preferences.
High-Value Customer Targeting
Focus on consumers with the highest lifetime value potential to maximize ROI.
Suppression of Existing Customers
Avoid wasting budget on customers you already have by excluding them from acquisition campaigns.
How Customer POS Targeting Works
Enhanced Data Capture
Rival Response gathers more customer information during transactions, significantly increasing the percentage of customers you can contact.
Personalized Campaigns
Using expanded customer data, we craft dynamic campaigns tailored to preferences, purchase history, and engagement patterns.
Seamless Integration
Our solution works alongside your CRM, providing a comprehensive strategy to keep customers engaged and coming back.
Multi-Channel Engagement
Connect with customers via email, dynamic ads, and more, ensuring your message reaches them wherever they are.
Real-Time Reporting
Track campaign performance with actionable insights that show how your marketing drives results.
From 7% to 70%
Why It Matters
Engaging only 7% of your customers limits your potential to build loyalty, encourage repeat visits, and boost sales. Rival Response helps you reach the other 93%.
Expand Customer Connection
Go beyond email and connect with a large customer base using targeted display ads, social media and more.
Increase Engagement Rates
Deliver personalized, data-driven messages that improve open rates, clicks, and conversions across all channels.
Build Brand Loyalty
Using consistent, relevant messaging keeps your brand top-of-mind and encourages repeat visits and customer loyalty.
Turn your customer base into a revenue machine.
Real Data, Real Results
Real Data, Not Guesswork
Base campaigns on actual buying behavior — verified transactions from your dispensary POS.
Higher Conversion Rates
Reach customers who are already purchasing cannabis and are most likely to return.
Increased ROI
Drive more efficient customer acquisition by focusing only on the highest-value segments.
What You Gain
Precision Targeting
Reach the most relevant consumers — people with a verified history of cannabis purchases.
Better Customer Acquisition
Attract new, high-value shoppers by modeling on your best existing customers.
Stronger Retention Strategies
Re-engage valuable customers effectively before they lapse with timely, relevant messaging.
Reach the Customers Who Matter Most
Leverage real purchase data to drive measurable growth for your dispensary.