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Image - The Real Cost of Marketing Guesswork - W7-Website Article
The Cost of Marketing Guesswork in Cannabis Retail
Jeff White
In cannabis retail, every dollar counts. Yet every day, dispensaries throw away marketing budgets chasing...
Cannabis Abandoned cart Recovery Image
Cannabis Abandonment Recovery: How to Win Back Customers Who Never Completed a Purchase
Rebecca Cale
Every dispensary works hard to bring in traffic. But what happens when someone browses your site, adds...
8f55a0ad-0829-4b2f-bed6-44e83c70515e
Break Through Cannabis Market Clutter
Jeff White
The cannabis market has countless dispensaries shouting about daily deals, new strains, and rapid expansions,...
Image - Rival Response - A2 - W5 - Outsmart the Competition
Outsmart the Competition: Mastering Cannabis Competitor Website Targeting
Rebecca Cale
Did you know you can capture your competitor’s customers even while they’re actively browsing other dispensaries?...
Image - Rival Response - A3 - W5 - Profit and Thrive with Cannabis Cloud
Profit and Thrive with Cannabis Cloud: Real-Time Pricing for Maximum Margins
Jeff White
Imagine maximizing profit margins while reducing waste, all by dynamically adjusting your cannabis product...
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Retargeting Ads: Turning Competitor Clicks Into Cannabis Customers
Rebecca Cale
In a crowded landscape where, new dispensaries appear every month, cannabis ads have become both an art...
Article 12
Data-Driven Decision Making for Cannabis Marketers
Rebecca Cale
Why Data Matters in Cannabis Marketing The cannabis sector presents unique challenges—stringent advertising...
Article 11
Seasonal Cannabis Marketing: Planning for 4/20 and Beyond
Jeff White
1. Map Out Key Cannabis Holidays & Events While 4/20 is the cornerstone, other important dates...
Article 10
The Power of Upsells & Cross-Sells in the Cannabis Industry
Rebecca Cale
Why Focus on Existing Customers? Existing customers already trust your brand. They know your in-store...
Article 9
Cannabis Influencer Marketing: 3 Strategies to Maximize ROI
Jeff White
1. Micro-Influencer Partnerships for Authentic Engagement Why This Works: While mega-influencers have...
Article 8
Creating Compliance-Friendly Social Campaigns for Cannabis Brands
Rebecca Cale
1. Know the Platform Rules Inside and Out Different social platforms—Facebook, Instagram, TikTok, Twitter—each...
Article 7
Local SEO Hacks for Cannabis Dispensaries
Jeff White
1. Claim and Polish Your Google Business Profile One of the most vital steps in boosting your local...
Article 6
Landing Page Mistakes Cannabis Marketers Make and How to Fix Them
Jeff White
1. Unclear Value Proposition The Mistake: When visitors land on your page, they often struggle to figure...
Article 5
Top 5 Cannabis Marketing Trends to Watch This Year
Rebecca Cale
1. Precision Targeting Through Data Consumers leave digital footprints everywhere they go—search queries,...
Article 4
Boosting Dispensary Sales with Email Marketing: Best Practices
Jeff White
With the cannabis market thriving, dispensaries and related businesses are eager to reach consumers online....
Article 2
Navigating Cannabis Advertising Regulations Online
Jeff White
The Importance of Compliance In the cannabis sector, compliance is crucial not just to avoid fines...
Article 1
Why Competitor Retargeting Is a Game-Changer for Cannabis Brands
Rebecca Cale
When you advertise online, you’re typically aiming at a broad audience—some might be interested in cannabis,...
Article 3
How to Stand Out in Cannabis Marketing: 5 Key Strategies
Jeff White
The cannabis industry is crowded and constantly evolving, making it a challenging space for both new...

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