Implementation Steps
- Gather Competitor Visitor Info
- Integrate the Rival Response platform to track who’s visiting rival pages.
- Segment by location, product interest, or browsing history.
- Create Cannabis Lookalike Audiences
- Upload your competitor visitor data to Facebook, Google, or other DSPs.
- Let the algorithms find users matching those key characteristics.
- Develop High-ROI Dispensary Ads
- Highlight your unique edge (better pricing, higher quality, exclusive products).
- Include clear calls to action to turn curiosity into sales.
- Retarget Competitor Traffic for Additional Gains
- Keep re-engaging original competitor site visitors.
- Run A/B tests on different ad creatives to see what resonates best.
- Scale Your Cannabis Marketing Gradually
- Increase spend on high-performing lookalike segments.
- Expand to new regions or additional platforms as you see success.
Results & Key Metrics
- New Customer Acquisition Rate: How many fresh faces turn into paying customers.
- Cost Per Acquisition (CPA): Typically, lower with lookalike targeting.
- ROI & Lifetime Value: Overall profitability from these newly acquired customers.
