Implementation Steps
- Map Out Seasonal Milestones
- List key dates (4/20, Green Wednesday, Black Friday).
- Decide which products or bundles to highlight.
- Use Competitor Audience Targeting
- Tap into Rival Response to find customers checking rival holiday deals.
- Launch timely ads that undercut or outshine competitor offers.
- Design Seasonal Dispensary Campaigns
- Dress up landing pages or emails with holiday-themed graphics.
- Create loyalty perks exclusively for seasonal shoppers.
- Leverage Rival Response Marketing Insights
- Track real-time performance (CTR, conversions).
- Pivot if competitor deals shift or if you run low on certain products.
- Review & Optimize
- Compare sales numbers to previous seasons.
- Double down on winning promotions for next year’s planning.
Results & Key Metrics
- Holiday Sales Lift: How much your revenue spikes during the campaign.
- New vs. Returning Buyers: A measure of how many first-timers you convert.
- Average Order Value (AOV): Shows the impact of holiday bundles and upsells.
