Implementation Steps
- Review Each Platform’s Rules
- Dig into social media ad policies for Facebook, Instagram, TikTok, etc.
- Pay attention to age restrictions and disclaimers.
- Enable Competitor Audience Targeting
- Use Rival Response retargeting to capture visitors from rival websites.
- Layer location and demographic filters on top for finer targeting.
- Design Compliant Creatives
- Present educational or brand-focused images that meet cannabis dispensary compliance requirements.
- Steer clear of overly direct sales pitches if they clash with policy guidelines.
- Test & Measure
- Start with small budgets to see what resonates.
- Monitor ad approval rates, CTR, and conversion costs.
- Refine & Expand
- Update any rejected ads based on feedback.
- Boost spending on successful campaigns to broaden your reach.
Results & Key Metrics
- Ad Approval Rate: Shows how often your ads pass platform reviews.
- Engagement (CTR, Likes, Shares): Gauges viewer interest.
- Conversion Rate & ROAS: Tracks bottom-line performance.
