Implementation Steps
- Optimize Locally
- Claim your Google Business Profile.
- Incorporate location-based keywords like “Dispensary in [Your City].”
- Leverage Rival Response Analytics
- Filter competitor site visitors by geography.
- Study their engagement patterns to refine your cannabis marketing strategies.
- Retarget Competitor Traffic
- Show geo-specific ads promoting unique deals or your store location.
- Remind these potential customers why you’re a better option than the competition.
- Ongoing SEO Work
- Build local backlinks and update on-site content regularly.
- Keep pages fresh with new product listings or local news.
- Measure & Adjust
- Track local search rankings, foot traffic, and online conversions.
- Use Rival Response analytics to see if retargeting lifts your overall results.
Results & Key Metrics
- Local Search Ranking: Dominating the top spots in your city or region.
- CTR: How effectively your retargeted ads attract competitor visitors.
- Foot Traffic & Online Conversions: The true measure of local marketing success.
