Implementation Steps
- Define Marketing KPIs for Dispensaries
- Identify metrics like CPA, ROAS, and customer lifetime value.
- Tie each KPI to a business goal (e.g., brand awareness, new acquisitions).
- Integrate Rival Response Insights
- Pull competitor visitor data into your analytics suite.
- Segment users by pages visited, product preferences, or location.
- Retarget Competitor Traffic Effectively
- Serve curated ads or email campaigns to these users.
- Emphasize your unique advantages (quality, pricing, availability).
- Optimize Continuously
- Run A/B tests on campaign elements—like copy, visuals, and timing.
- Track shifts in cannabis marketing analytics to see what resonates.
- Refine Data-Driven Cannabis Strategies
- Scale up marketing in channels that show strong ROI.
- Stop or adjust tactics that underperform based on the numbers.
Results & Key Metrics
- Conversion Rate: Reflects how your data-driven approach entices competitor traffic to convert.
- CPA & ROAS: Key indicators of spending efficiency.
- Repeat Purchases: Measures long-term success of your overall strategy.
