Implementation Steps
- Segment Rival Response Leads
- Sort them by category interest (edibles, concentrates, gear, etc.).
- Note their typical purchase frequency or price range.
- Activate Dispensary Marketing Automation
- Set up email or SMS campaigns that trigger after specific actions (like a previous purchase).
- Tailor content to highlight complementary items or premium upgrades.
- Develop Cannabis Upsell Strategies
- Pitch value bundles, limited-edition strains, or new flavors.
- Show how upgrading improves the experience (e.g., potency, quality).
- Cross-Sell Cannabis Products
- Recommend companion items (edible + beverage, vape + concentrate).
- Offer time-sensitive deals to incentivize instant add-ons.
- Boost Customer Retention in Cannabis
- Monitor repeat purchase rates and average order value (AOV).
- Reward returning shoppers to keep them engaged long-term.
Results & Key Metrics
- AOV: Measures the impact of upsell/cross-sell efforts.
- Repeat Purchase Rate: Reveals how well you’re retaining existing customers.
- Conversion Rate: Showcases how compelling your automated campaigns are.
