Implementation Steps
- Plan Your Influencer Outreach Strategies
- Research influencers who genuinely connect with your brand values.
- Decide on promotions, giveaways, or discount codes they can share.
- Launch a Rival Response Campaign
- Set up retargeting competitor audiences using the Rival Response data.
- Segment influencer-driven users versus competitor-driven ones for tailored messaging.
- Collaborate with Influencers
- Provide guidelines on compliant cannabis content.
- Offer unique incentives for their audience to drive conversions.
- Retarget with Focus
- Show specialized ads to those who clicked on influencer links or visited competitor sites.
- Highlight key differentiators to make a memorable impression.
- Measure Cannabis Marketing ROI
- Compare revenue from influencer campaigns vs. retargeted competitor traffic.
- Refine your budget allocation based on which channel converts best.
Results & Key Metrics
- Engagement Rate: Likes, comments, and shares indicate influencer impact.
- Conversion Rate: The percentage of influencer or competitor-driven traffic that ends up buying.
- Overall ROI: Determines the profitability of your combined approach.
